Finding the right keywords is essential to SEO, but it’s not the only important factor. SEO is evolving, Google is changing their algorithms frequently, and it’s tough to stay on top of things. That is why we gathered the most essential tips in the ultimate SEO keywords strategy 2019 guide.
Technical site SEO optimization
Mobile first website
Google recently changed its indexing strategy to Mobile-first. That means your site needs to mobile optimized. Otherwise, it will not rank well. If you are launching your site on WordPress chances are it will have a responsive design, and therefore optimized for mobile devices. If you are not sure, you can check your site with Google mobile-friendly test.
Secure your site with HTTPS
Another must for the technical side of things is securing a website with HTTPS, which is a Google ranking signal. Google values security, and HTTPS encryption should be the default.
Check the page loading speed
Webpage loading sped is another ranking signal that Google takes into consideration. Some great free tools let you know how quickly your site loads, and even gives you advice on how to speed things up.
Don’t have broken links
This is common sense, and regardless of SEO, you don’t want to have broken links on your site. Luckily, there is a free tool that can help you find them. Another thing you should look for is crawl errors, which means Google can’t see your site correctly. You can find them in the Google Search Console.
Optimize website for Voice search
Voice search optimization is gaining traction in 2019 with more and more devices with Google Assistants. Google home, Smart TVs, or flagship Android devices offer voice search, and it is becoming increasingly important to optimize your website for voice search. That means that your keywords strategy needs to address question-based and exact search terms.
Create great content
Besides speed, the latest Google algorithm update further focused on the quality of content. The search results are influenced by content quality and user experience.
In-depth blog posts
It easy to say create great content, but to do it? Search Google for your planned topic, examine what top-ranked competition did, and try to do it better. It’s better to make in-depth posts on a subject than just a few tips.
High readability score
The article should be divided into smaller sections, and the voice should be conversational. If you can, use quality multimedia like images, infographics, and videos. Try to have original content written by experts that include examples.
Optimize featured snippets
Featured snippets appear after the paid adds on Google. Landing there is not easy, and the best way is to provide content that answers direct search questions. List, tables, and numbered steps to increase your chance of being featured. You can find a detailed guide on how to optimize for featured snippets here.
Before diving into the central part of an SEO strategy, let’s see which basic tools are essential to start with.
Yoast SEO for WordPress
If you are hooked on Joomla or creating Wix website, you’ll miss on the Yoast SEO. The most popular WordPress plugin allows you to optimize your site and posts for search engines. You can edit SEO title, meta description, slug, keywords, and it will visually show you how you managed it.
Google Search Console
One of the bare essential tools that come directly from Google help you track your site performance in the Google search. The Google Search Console shows you which keywords bring the most traffic to your website. It can also fix some website errors, identify your most popular pages, see where your visitors are coming from and which devices they use and you can submit a sitemap.
A free tool that aggregates data from Google Suggest and can provide hundreds of long tail keywords fast. This tool offers keywords suggestions, content ideas, and backing data. It also provides top SEO pages report, which gives you a view of your competitor’s page ranking for keyword phrases.
Use Google Analytics
Even if you don’t use Google AdWords or AdSense, Google Analytics could give you powerful information about your site. You can see and learn from bounce rate, page views, and users time on the page. You can check how much traffic you get from Google and find the most popular pages. Track engagement levels of mobile visitors and the number of conversions.
Use the Bing Webmaster Tool
Although Google is by far the most used search engine, Bing accounts for third of the searches on the Internet, which is not a small number. It also has a great keyword research tool which brings us to the keywords research segment.
More than 50% of all shoppers go directly on Amazon and search outside the Google engine. Amazon auto-fill option is, therefore, another great keyword tool that can help you.
Keywords research strategy 2019
Keywords are building blocks of SEO, even in 2019. You need to put time and effort into keywords research.
Start with Google
One of the most important tools for SEO keywords research is available to everyone. Google search bar has a feature called Google Suggest. Start typing your keyword in the Google search bar and wait for Google to offer search suggestions. These are the real phrases and long tail keywords people actually searched, so it’s a great way to start with a keyword search.
Best tools for keywords research
Google Suggest is excellent because of its authentic results, but it’s not very efficient if you need to scale your search. That is where keywords search tools come, and here are some of the best out there:
- Google Keyword Planner
- Ahrefs Keywords Explorer
- Keywords Everywhere
- Moz Keyword Explorer
Large online communities like forums, Reddit, or Quora, will give you insights different from pure technical nature of keywords search tools. Populated subreddit with significant discussions can offer terms and phrases that are repeatedly mentioned, and usually make a great keyword. The exact model of the most wanted smartphone or gaming laptop will never pop-up, not even on the best tools.
How to use keywords on a page
You’ve done your research, and now it’s time to use the keywords on your website. Some of the SEO strategies regarding keyword placement didn’t change for a while, and some forgotten are still relevant.
Start with basics
Include your primary keyword in your post URL. The page URL tells Google about the content of your page, and that is why this is important. The URL should be short because it improves rank in Google Search.
Include the keyword in the meta title tag, an HTML element that is displayed on result pages.
Use keyword in the first 150 words
Yes, you still need to use your keyword in the first 150 words of your post. Use the keyword once, and you will increase your page ranking. Google search gives more emphasis on the first 150 words.
Use Keyword in H1, H2, and H3 tags
Subheadings are crucial for your posts because it divides the content into smaller units. You should give your subheadings a clear structure and then use the preferred keywords in Headings.
Don’t overuse keywords
Instead of populating your article with one keyword, try to use similar keywords and LSI keywords, terms that have connected meaning to your keyword. Include synonyms and LSI keywords in the middle and the last 100 words.
Other SEO strategies
Internal and external links
Including links to authority, sites is a way to show Google that the page/post/article is referenced and trustworthy. You should include up to eight authority site links per article. Google also values internal linking, so include up to 5 internal links to content on your website.
Multimedia content is great for your SEO, but Google AI still have problems with images recognition. That’s where you come in with image description. The image name is important and should include a short description of the picture. You should be more descriptive in the alternative text column so that Google can understand what image represents.
This is perhaps the most challenging tip to implement. Google has backlinks as an important linking factor, but how to get them. Guest posting is one of the most common strategies, and the best advice would be to post on authority sites. The to build a relationship with influencers, try to connect to other media, infiltrate online groups and communities that are related to your website content, hire a freelancer to ghost post on websites.
Content is the king, and Google tries to shape its algorithm to capture the best available website content and deliver it to search. When you make great and relevant content, your work is not done. Its time to optimize your page and post for SEO. It’s the least you can do for your top-notch article because if it’s not SEO optimized, chances are no one will read it. SEO keyword strategy is an evolving thing, and you can improve your SEO for ancient content and make it relevant again if you use the SEO strategy 2019 guide.